Greetings.

Posted byAdam Lew San FeiPosted inUncategorized

Good days fella. I am Lew San Fei, you can also call me Adam. I am an University student which currently taking Bachelor of Communication (HONS) Public Relations at UTAR Kampar. High interest for organizing an event, willing to learn and practice any new knowledge on daily life and events!

Many people, including industry professionals, can find it hard to separate pr and marketing. In recent years, social media has only added to the bewilderment by blurring the lines between the two further. Much of the confusion arises from their many overlapping objectives and frequent collaboration. But while end goals may be closely related, there is a distinct difference in their tactics to achieve those goals. As a creative agency that provides both pr and marketing services, often to the same client, it is important to foster a clear understanding of each activity.
The primary difference between the two is that marketing is focused on promoting a specific product, service or idea; and increasing sales, while public relations is focused on maintaining a positive reputation for the company overall.


Social media has challenged traditional definitions of marketing and pr, as platforms like Instagram and Facebook function as an amalgamation of the two.

Published by Adam Lew San Fei

Universiti student which currently taking Bachelor of Communication (HONS) Public Relations at UTAR Kampar. Passioned for organizing an event, willing to learn and practice any new knowledge on daily life and events!

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